Who We Work With
Financial Services
We completely redesigned and revised the original document. We decreased the pages from 65 to 48 by removing redundancies and “legacy” content. We re-organized information, removed or defined financial language (when possible), and used best practices of plain language to make this Customer Account Agreement far simpler than the original.
Technology
Our client wanted to us to revise their 10-K to better meet the regulatory requirements and to please their shareholders. We used visuals where appropriate by changing the look from a traditional report to one that was easier to read. Our client was particularly pleased with the new formatting.
Sempra Before and After
Vulcan wanted their 10-K to have a more visual appeal, and we determined places where numbers could and should be a visual rather than a paragraph full of numbers.
Vulcan
Healthcare
HealthCheck/Health Choice provided children with health insurance through Medicare. They had complaints about the difficulty of filling out the form. We revised both the design and the language of the form and the context. The results were a significant decrease in the number of calls asking for help.
HealthCheck/Health Choice
Higher Education
The Graduate Management Admissions Test (GMAT) periodically revises their handbook. We revised the content and redesigned the booklet to make it easier for users to find information, understand what they read, and take the appropriate action.
GMAT
Government and Non-Profits
We were asked to first analyze the original mail-in ballot envelope and write a report explaining our analysis. Then we redesigned the envelope eliminating some of the problems the original caused: lack of signatures, missing information, too many calls asking for clarification, etc. Although initially we were producing just an example of what a newly revised ballot could be, the county we created this for decided to use it in the 2020 Presidential election.